The many brands of GW


Topic
The George Washington University
The Office of Undergraduate Admissions
Dr. Peter Konwerski
Brand Name
The George Washington UniversityThe George Washington University Office of Undergraduate AdmissionsDr. Peter Konwerski, Vice Provost and Dean of Student Affairs
Twitter Handle
@gwtweets
@gwadmissions
@gwpeterk
Mission
CLICK HERETo select the best applicants (unofficial, general goal)To enhance student experience (unofficial)
Product
higher-educationacceptance into GWresponses to students
Reputation
prestigious higher-education university situated in the nation's capital that produces many of this nation's leadersadmissions office that heavily promotes the University's location in the center of DC, characterized by scandalous activity such as wrong representations for US News and need-based acceptanceconstantly utilizing Twitter to respond to students and those in the community
Qualities
prestigious
expensive
diverse
competitive
opaque
deceptive
transparent
friendly
helpful
Logo
The George Washington University Primary LogoN/A